Brach Paris: Modern romanticism!


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Philippe Starck is best known for his distinctive approach to design. The French designer, architect and creator has plenty of experience when it comes to designing interiors, having already created some of the world’s best, including the Hudson Paramount in NYC and Le Meurice Hotel in France. Quite recently, Starck extended his hospitality resumé by designing the Brach Hotel, which opened this month in Paris!
“My hotels aren’t based on any particular cultural, fashion, or architectural aesthetic. I create mental spaces, emotional surprises, and enigmas. A successful hotel today is a contrast between the purely emotional and purely functional.” – Philippe Starck
Brach is situated in the 16th arrondissement neighbouring the Trocadéro, Eiffel Tower and Passy market. All the emotions and possibilities of a place brimming with positive energy for locals and travellers alike.
“Brach is all about the period when the Dadaists, surrealists, and architects like Le Corbusier discovered Africa and what would later be known as art brut,” disclosed Starck. “It’s Bauhaus modernism with African wonder. The Brach could be Pierre Jeanneret’s, Charlotte Perriand’s or Mallet-Stevens’s place, with a nod to Pierre Chareau’s glass house—it just might spark up the revival of this very staid part of the 16th,” concluded the French creator.
The hotel is comprised of 52 guest rooms and seven suites. Due to the rooms’ massive high structure, Strack was able to play with volume, installing unreachable decorative shelves with eclectic displays of books, photos, and African masks. Inspirations based on the work of Le Corbusier, the renowned French-Swiss architect and designer, can be seen especially in the furniture and room fixtures.
Lastly, the hotel also highlights plenty of other amenities such as a fitness centre, two pools, a bar, a pastry shop managed by Yann Brys and an extraordinary Mediterranean restaurant. On the rooftop, guests can benefit from a 4,300-square-foot vegetable garden, a deck and a jacuzzi.

This is an amazing and benevolent living patchwork, creating a lifestyle to fulfil every dream!



The glorious Royal Monceau!

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Having welcomed innumerable artists, dignitaries and celebrities since its doors opened in 1928, the historic Le Royal Monceau – a member of the Raffles group – has been shut for refurbishment (you may recall the über-extravagant demolition  party) andsince recently – with interiors coming courtesy of the legendary French designer, Philippe Starck – those famous doors are again open. Celebrating all that is iconic about French opulence, whilst embracing Starck’s unique contemporary elegance, Le Royal Monceau is a truly breathtaking project.

Arrive at the hotel and you’re in Le Grand Salon, which replaces the former stuffy lobby. This is now a large reception, snacking and lounge area. Facing you is La Cuisine restaurant, a contemporary space for 140 covers with a table d’hôte for 16 all the better to taste the cuisine of executive chef Laurent André and chef Gabriel Grapin.

The “Picasso of pastry” Pierre Herme  is taking charge of desserts.

The second, Il Carpaccio, restaurant Italiano is directed by Tuscan chef Roberto Rispoli and his all-Italian team. The extravagant kitsch shell décor is by artist Thomas Boog, working with Starck.

The third space is Le Jardin, a wild-looking bucolic garden for 100 guests, accessed from La Cuisine, created by Starck and landscape gardener Louis Benech. Starck wants it to be a place of “contemplation et d’inspiration.

There’s a well-stocked library boutique where television screens beam live feeds from important art auctions and a blog of significant happenings .The hotel will host art exhibitions curated by celeb art-expert Hervé Mikaeloff and art concierge Domoina de Brantes is available to advise on purchasing art work from the hotel or visiting galleries and exhibitions.

A first for a Paris hotel is the 100-seater cinéma serving ice-cream, gourmet bento-box snacks and popcorn by Pierre Hermé. Plenty of spaces are dedicated to les arts et les lettres, the main reason people come to Paris in the first place.

Bold, inventive, artistic, opulent, Starck’s vision of Le Royal Monceau is everything a 21st century French masterpiece should be…

With Gratitude T.